BMW announced in a press release today, that the company will be the first car manufacturer to use a mixed-reality system like the HTC Vive to save money on the development process for making Beamers. Turns out, BMW has been using high-end, non-consumer grade virtual reality systems for years, but the cost and development was extremely expensive. Now with the Vive and the cost of a very nice gaming computer, BMW can have all that VR tech at their fingertips.
BMW has been working on their new mixed reality solution since last year when HTC sent them a couple of HTC Vive Developer kits. Using their water-cooled Intel core i7 processors, dual NVIDIA GeForce Titan X GPU’s, and Unreal Engine 4 the company has designed a way to test enhancements during the modelling process which potentially saves the company a ton of money in the long run.
Team BMW has found ways to implement seated and standing experiences to their engineers when testing changes to the interior and exterior of the car designs. Not only can the user get inside a newly modified BMW, they can also hear how the vehicle sounds with a matched audio experience. Overall, this gives BMW a chance to test drive their brand new cars on all sorts of terrain before ever spending a dime on physical production.
HTC’s partnership with another automotive giant is a great example of how corporations can adapt new technology into their business plans and if well executed, save a bunch of money in the long run.
We like how Dan O’Brien put it on Twitter:
VR goes well beyond Games…
— Daniel O'Brien (@obriend17) April 7, 2016
What other industries could you see virtual reality integrating with? We all know the medical field is a leading field adopting VR. Could it be use in science to test chemical mixtures for safety or a mouse experiment in a virtual space?
Source for article and photo: BMW
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